The Key To Antenna Woes Is In The Apple Of The Iphone

As we tip toe into the new year, people finding their phone contracts up for renewal are doubtlessly practicing patience in anticipation of the inevitable new wave of phone releases. All eyes are on and around Apple, who need an answer to Android market penetration and the shortcomings of the iPhone 4. The iPhone 4 antenna problems were by no means a deal breaker when sleek bits of industrial design carrying that famous apple logo sold like recently baked hot goods through all twelve months of the last year. But sales are likely to decrease in the new year by virtue of the impending release of whatever Apple has next, especially as the rumour mill is already suggesting that Apple has a solution to its antenna design that doesn't involve a rubber grip.

So, what's the key to improving the reception over the iPhone 4? With reference to recent Apple patent applications, the it has emerged that Apple are planning on making your reception the business of their logo maker. Or specifically, whoever is manufacturing the logo onto the rear of your device, will be putting the antenna inside it. The iPhone, like the iPod before it, evolved to include fewer and fewer buttons, and externally visible sections. However, the next iPhone - and several other apple devices - will feature an 'antenna logo' part that is inserted into the rear face of the phone. Not solely intended for the iPhone, the Antenna logo is lined up for use in the iPod Touch, iPad and iMac ranges as a Wi-Fi, Cell and GPS antenna.

Placing the most crucial piece of technology in the hands of your custom logo design itself is quite a statement. And whilst I'll stop short of declaring it genius, it is an intelligent solution. It pays to be economical with small scale electronics, and since a logo doesn't actually 'do' anything (strictly speaking), making it pay its dues as a feature of the device basically epitomises economy? For the last four years, Apple have been symbolically bringing people together with the abilities of their phones. Now their logo is literally enabling communication. But will the logo remain unchanged by its integration into the electronics? At the very least, the expectation is that the antenna logo will be made of plastic, a departure from the etched metal logos of previous iPhones.